Horse racing is not only a hugely important industry in its own right, but it can also help other businesses raise their profile, celebrate landmarks, entertain clients or thank their staff. Peter Barron checks out the corporate opportunities at an award-winning racecourse in our area.

When it comes to spectator sports in Britain, football may be the clear winner – but horse racing is a gallant runner-up.

The “Sport of Kings” is worth around £1.1bn to the UK economy – rising to £3.4bn if all the indirect benefits are included – with racecourses generating £371m from attendances, sponsors and corporate customers.

The Tees Valley is lucky enough to have its own award-winning racecourse at Redcar – voted the Best Small Racecourse for Scotland and the North by the influential Racegoers Club in 2018 and contributing £1.4m a year to the local economy.

The racecourse has been at the heart of Redcar since 1872, traditionally staging 18 Flat meetings between April and November.

Through satellite channels, live streaming and people attending fixtures, Redcar Racecourse reaches more than 2 million people per year and prides itself on being not only one of the best-known business brands in the Tees Valley, but in playing a vital community role in supporting local initiatives and charities.

In the latest example of that community support, Redcar Racecourse will be launching an exciting new partnership with Middlesbrough Football Club Foundation for the forthcoming season.

The MFC Foundation, launched in 1996, uses the power of football to raise aspirations in the area and to improve the lives of its people. Throughout 2020, Redcar Racecourse will work with the charity to raise its profile, help to raise money and support public health initiatives. As a result, Redcar Racecourse has officially been designated as a “Friend of the Foundation”.

This is on top of the racecourse already supporting a number of other charities, including The Royal British Legion, Help For Heroes, the North East Autism Society, Butterwick Hospice, the Royal National Lifeboat Institution and The Friends of Redcar Cemetery.

Andy Buckley, Business Development Manager for Middlesbrough FC Foundation, said: “We are thrilled by the support we will be receiving from Redcar Racecourse this year – it has all the makings of a fantastic partnership, bringing together 2 of the area’s best known sporting institutions.”

Amy Fair, General Manager for Redcar Racecourse, added: “For us, it’s not about just making an impact on the 18 days a year when we have meetings – it’s about being part of the fabric of the area and the new partnership with Middlesbrough Football Club Foundation is another example of that.

“At the same time, we believe we are in an ideal position to be able to support the business community by offering local companies a range of great value promotions and corporate opportunities.”

One local company that certainly knows the value of entertaining clients at Redcar is builders’ merchants and plumbing and heating specialists, JT Dove.

The company, which has 18 branches across the region, has been taking advantage of Redcar’s corporate hospitality for 7 years to entertain key customers such as Persimmon Homes and Tolent Construction.

The company’s contract manager, Phil Argument, said: “It’s just a lovely way to say thank you to those businesses who support us – a fun, relaxing great day out.”

JT Dove normally makes use of either the Crows Nest restaurant or the Paddock Suite, and Phil – a keen racing enthusiast – is happy to recommend the friendly seaside racecourse.

“The food is first-class, with a really good variety, and the service is always so attentive,” he said. “They can’t do enough to make you and your guests feel comfortable and I honestly can’t find fault with them.”

Another business that regularly comes back to Redcar Racecourse for corporate hospitality is Marske-based windows and doors manufacturer H. Jarvis Limited, which was founded in 1878.

Managing Director Dave Glendinning said: “H. Jarvis Limited use the facilities at Redcar Racecourse every year at the Ladies’ Day meeting in June and have done so for more than 10 years now.

“Why do we do so? Because the staff and facilities at the racecourse are first class! Every year they meet or exceed our expectations and I honestly believe this is because they completely understand our business and what we are trying to achieve in promoting our business by using the Redcar Racecourse venue and hospitality services.”

Sponsoring a race – coupled with the opportunity to entertain staff and clients in comfortable surroundings with first-class service and a great view of the action – is an exciting and different way for companies to promote themselves.

A day at the races, with a race sponsored in your company’s name and the opportunity to entertain staff and guests in comfortable surroundings, with great service and an unrivalled view of the action is something exciting and different if you’ve never tried it before.

They say there’s no such thing as a racing certainty – but a corporate package with Redcar’s award-winning racecourse guarantees you’ll be on a winner for your business.

If you fancy giving horse-racing a try, visit www.redcarracing.co.uk or call on (01642) 484068 and Redcar’s friendly staff will do their best to meet your company’s needs.

Sponsorship

• Personalised race title.

• Full colour advert/notice in the official racecard.

• Publicity in the national and regional media.

• On-course publicity on the day via PA announcements, CCTV and banner sites.

• National and international television coverage via Racing TV and SIS.

• On-course promotional opportunities on the day.

• Opportunity to judge the Best Turned Out horse in the parade ring prior to your race.

• Present a trophy to the winning owner in the winner’s enclosure.

• Celebrate the success with the winning owners.

• Receive a photograph of the presentation.

Redcar’s business sponsorship packages start from just £1,000 + VAT, while Friends & Family sponsorship packages are available from £500 + VAT.

Corporate hospitality

Businessiq:

Whether you’re celebrating a special day in the “dine and view” Crow’s Nest Restaurant, or you’re entertaining clients or colleagues in one of the privates suites, Redcar Racecourse can provide you with a hospitality package specifically tailored to suit your needs. 

Packages in the Crow’s Nest Restaurant start from £45 per person, and packages in the private suites are available from £62 + vat per person.

On-site branding

Trackside winning post

The final furlong is where all the action takes place and your banner will be seen by racegoers and across the country on the Racing TV/SIS satellite channels. 

  • Banner size - 24’ x 4’
  • Annual banner - £1,500 + VAT per annum

Parade ring

Businessiq:

The parade ring is the heart of the racecourse where racegoers gather to watch the horses walk round before and after the race. 

  • Banner size – 6’ x 2’6
  • Individual Banner - £350 + VAT per annum

Stables Bend

The stables bend is a key area of the racecourse. Located just past the finishing post, every horse canters back round the bend the exit of the track once the race has been run. 

  • Banner size - 24’ x 4’
  • Annual banner - £1,500 + VAT per annum

Racecard advertising

Book a half or full page in the official guide to the day’s racing. You can advertise in every racecard during the season or choose individual racedays to target specific racegoers - it's up to you!

  • Full page £150 + VAT per day
  • Half page £100 + VAT per day
  • Discounts available for multiple days.

2020 Fixtures

Businessiq:

Monday 18th May

Monday 25th May - Zetland Gold Cup Sports Day

Tuesday 26th May

Friday 19th June

Saturday 20th June - Ladies Day

Sunday 19th July - Family Fun Day

Wednesday 29th July

Saturday 8th August - Caribbean Carnival Day

Saturday 29th August - Gin & Gents Evening 

Tuesday 15th September 

Wednesday 23rd September

Saturday 3rd October - Oktober Beer Festival, featuring the Two-Year-Old Trophy

Friday 16th October

Monday 26th October

Tuesday 3rd November - Poppy Appeal Day/Premier Race Day

Please note: Due to the coronavirus pandemic, the British Horseracing Authority has cancelled all race meetings until the end of April and will keep the situation under constant review beyond that date. Redcar was scheduled to have three meetings in April which cannot now go ahead. Please check for the latest updates if you are planning a day at the races.