A COMPANY is recruiting staff to help it deliver a programme aimed at helping small businesses in the region develop new strategies to improve their sales.

Just William, a Stockton-based company, is aiming the programme at businesses and start-ups with fewer than ten staff to help them develop strategies to help them sell more effectively.

Jessica Williams, has spent the past four years encouraging businesses to talk more openly about sales, embrace the process and expect results, said: "Many businesses simply don’t have the internal resource to provide a dedicated sales role within the organisation and we have seen huge success from providing an outsourced sales solution throughout the region.

"However, we have also recognised there are smaller businesses whereby this role is the responsibility of the business owner and they are asking for support.

"Our Sustainable Sales course provides a solution and allows an opportunity for those individuals to upskill.”

She wanted to set the programme up after seeing that sales was something that people often shied away from.

Two members of staff are being recruited to deliver the six-week programme, which aims to leave attendees with the toolkit and skills they need to develop a 12-month sales strategy which they can take back into their business.

The programme is aimed at supporting businesses from the start-up stage and was launched to help people who may have had little training in how to sell effectively.

Chloe Clover, who runs Teesside business Wander Films with partner Lou Tonner, signed up to the first cohort, which is due to start this month.

She said: “When Lou and I set up Wander Films it was to deliver our core skill of producing awesome video content, we probably didn’t consider some of the other roles that come with running a business.

"In particular, as a small business owner, you naturally become a salesperson.

"It’s epic to meet all the people we do and really cool to have the opportunity to talk about the business, but these are skills we haven’t been taught and feel we can benefit from refining our process.

"The Sustainable Sales programme provided by Just Williams will help us have a strategy and understand how we can get more from this activity."

NBSL funding is available for the course and delegates can receive up to 40 per cent funding for the programme.

The first cohort will commence on January 21 and business owners can contact Just Williams to find out how they can benefit from taking part.

For more information on the programme contact Emma Storey emma@justwilliamsltd.co.uk.